Example Essays Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services.
Marketing Plan Essay Sample Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product.
It communicates to the customers on the value of goods and services.
Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions.
They also set goals that provide direction on how marketing should be carried out. Coca-Cola Company success has been attributed by a well structured marketing plan.
Marketing plan prepared by the management determines how well it will exist in the market. Product identification A brief discussion is made concerning an existing or marketing business plan essay product of a business in the marketing plan.
Product identification involves knowing the identity of a product from its source of production, raw materials used in production, work —in- progress, finished product storage and the delivery of the products to the customers.
Identification of a product can be controlled through electronic and physical methods. Product decisions should include products brand name, quality, and scope of the product line, warranty and its mode of packaging. Coca-Cola Company sells soft drinks and beverages to the customers.
The branding and packaging of its products unique thus has a higher competitive advantage as opposed to that of its competitors. Marketing objective The basic strategy of a business is to determine a business objective.
Some non-financial market metrics can be used to measure the success of a business. These include target market objectives and market shares- total number of new or retained customers and rate and size of purchases made in a business. These metrics show the conditions and a circumstance facing a company that cannot be solved through using financial methods Baker Coca Cola Company overall objective has been to meet the needs of its customers, to penetrate the market through providing high quality products and having a big market share through distributing its products to all parts of the world.
Market The size and mark up of a market is determined by the products being sold in a business. In the marketing there should be a mission statement that identifies a businesses long-run goal, market it serves incentives and products and services given to customers.
Competition When preparing marketing plan one should take into consideration the reasons that make a customer prefer a product from one business as opposed from its competitor.
According to Porter, he stated that it is important to prepare a detailed competitive summary of the products and services variables and be ranked in comparison to those of its competitors so as to prepare the right plan for a business. The variables include; pricing, sales, trends, positioning, clarity, quality, target market focus, packaging, advertising and customer service.
The management of a company should know it competitors so as to understand its strengths and weaknesess. These can be achieved through evaluating the competitors experience in business, purchasing power, market position, strength predictability and the freedom to abandon the market.
The Coca Cola Company produces different kinds of products which increases of its sale turnover and makes it to have a higher competitive advantage as opposed to its competitors.
It sometimes gives free samples and incentives to its customers.Plan: Marketing Plan Essay Final Project MRKT Principles of Marketing Choose a company to analyze the marketing mix.
It can be a local company or a national company. Big Shift Business is a powerful training and mastermind for creatives, coaches, Bill Baren™ Program · Over 50, Participants · Free Business Webinar · Learn How To Get Clients.
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Marketing Plan For A University Hospital - “University must develop a marketing plan. A marketing plan is a strategic document that is designed to facilitate the achievement of specific business goals and objectives over a specific time period.
Published: Mon, 5 Dec This choice can concern the working of the organization or else its strategy. In this case, we are interested in Nike Inc. and so we are going to examine some operational aspects of Planning and Control of Nike production.
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