Differentiation example business plan

A differentiation strategy is key to building your competitive advantage. Use an example marketing plan to build your marketing mix product program. Search This Site Custom Search Businesses need to continually differentiate their products from their competitors.

Differentiation example business plan

January 7, by Kasia Mikoluk Business strategy defines the approach, tactics and strategic plan adopted by a business to attract customers and achieve its business goals.

Key questions to answer:

It is a very broad term that encapsulates everything a business does to make money. From partnering with other firms and attracting top talent to acquiring new technology all comes under the gamut of business strategy.

In this article, we will look at a few common business strategies and see some actual examples of the same from the business world. You can learn more about different business concepts with this simple smart business system. Think of the Fortune firm that buys out a competitor, or when a larger firm merges with a competitor to corner a young market.

Product differentiation

To most outsiders and pundits, this looked like a rather rash decision from a pre-IPO Facebook. It is the dominant photo sharing app on all mobile platforms. More importantly, it attracts the adolescents and teens that are leaving Facebook in droves.

Furthermore, by buying Instagram, Facebook ensured that it has a competitive advantage over Google, Microsoft, and other competitors. This course will introduce you to key business concepts!


Product differentiation Standing out from the competitors is a key requirement for business success. You can see this strategy at play in virtually every business, especially B2C businesses. Apple iPad Air vs.

differentiation example business plan

Apple is able to command such premiums because it has successfully differentiated its product from competitors. The Apple iPad marketing, for instance, highlights following features: The iPad Air is lighter, thinner than competitors.

The Retina display is visually superior to competing tablets. Apple highlights both the base iOS and the bundled Apple software as being better than what competitors offer.

Stand Out from the Crowd | Examples of Differentiation

Apple seldom fails to highlight its superior engineering and material quality than competitors. The same is true for the iPad Air, which is priced not to sell in volume, but to become an aspirational product.

This course on business budgets and forecasts will help! Gaining a technological advantage In our technology-centric world, technological advantage can often translate into improved productivity, better sales, or even market domination.

differentiation example business plan

It can also mean acquiring and retaining key employees that can help a business gain a technological advantage. The recent trend of acqui-hires among startups is a good example of this approach. Apple-Google-Microsoft-Samsung patent war Some of the largest technology firms in the world, including Apple, Google, Microsoft, Samsung and RIM are locked into a long and ongoing war to acquire and hoard patents.

The business strategy behind this move was to: Gain a technological advantage over competitors Prevent competitors from gaining the same advantage This is just one example; companies often engage in lengthy legal wrangling to gain a technological advantage through patents case in point: The message is quite clear: Amazon invests in delivery drones A couple of months ago, Amazon stirred the imaginations of futurists and sci-fi fans everywhere when it announced that it was developing drones for delivering small packages.

Although drones have been around for some time, most of them were used in military applications.Product differentiation is a marketing strategy whereby businesses attempt to make their product unique to stand out from competitors.

Businesses do this to gain an edge in industries where multiple competitors produce similar products.

Business Strategy Examples: Four Strategies Businesses Use to Make Money

By making use of differentiation marketing strategies, you can make your business stand out in a crowded competitive marketplace. How to Write a Great Business Plan: Products and Services.

In the cycling rental business example we've been using, products and services could be a relatively simple section to complete or it. To help create lessons that engage and resonate with a diverse classroom, below are 20 differentiated instruction strategies and examples.

Available in a condensed and printable list for your desk, you can use 16 in most classes and the last four for math lessons. Aug 06,  · Starting and building your own business can be overwhelming. And while many business owners cringe at the mere mention of drafting a business plan, it is a great exercise to get your business back.

Differentiated instruction, the tailoring of educational experiences to meet individual learner needs, is nothing new.

Hardworking teachers have always recognized the diverse needs of students and adjusted their instruction to account for them. Through one-on-one coaching sessions, small group.

Product Differentiation and the Strategic Marketing Process